It has never been a better time for IT-managed service providers than now. With the increasing adoption of cloud-based services and the need to protect organizations from cyber threats, more and more companies are turning to outsourcing IT tasks and working with MSPs. When working with a new partner, companies are likely to go through many challenges. Here are some of the critical challenges MSPs are facing now:
1. Managing security issues
According to the Kaseya survey in 2022, dealing with advanced security threats is one of the biggest challenges for MSPs. Indeed, along with the constantly advancing technologies, hackers are not wasting time. Ransomware, DDoS attacks, and other malware have threatened myriad companies and affected even the most prominent businesses, resulting in huge losses. Around 50% of MSPs reported that a significant part of their clients fell victim to a cyberattack within the last 12 months. Thus, it doesn’t matter which industry MSPs are in, and they must stay up to date on the cybersecurity landscape.
2. Cloud migrations
Due to the COVID-19 pandemic, remote work and cloud adoption are at their peak. For this reason, many businesses are turning to MSPs for help with cloud migrations. With the rapidly growing number of security vulnerabilities, demand for help with cloud migration is increasing steeply, as the Cloud is seen as an effective way to boost data security and improve collaboration.
Now the exploding vulnerabilities of the remote workforce demonstrate that demand for help with cloud migration is increasing steeply, as the Cloud is viewed as an effective way to boost data security and improve collaboration and business resiliency during the pandemic.
According to Microsoft, providing cloud migration solutions, being a Cloud MSP is the key to success:
“Cloud MSPs differentiate themselves by building a practice around dev-ops, automation, and cloud-native application design. They use the best existing cloud features while designing new solutions in order to meet their customers’ unique business demands”.
But selling cloud solutions requires an entirely new approach, so extra training and specialization for sales and marketing teams are required, which can be costly and time-consuming.
3. Finding reliable partners
To achieve MSP’s growth goals, they must find reliable partners to help them with the resources, solutions, and tools. These solutions could apply to network management, endpoint management, invoicing, customer support, marketing, etc.
Scappman has a Partnership program for resellers and MSPs that brings application management to a NEW level. Read more about Scappman Partnership Program here.
4. Automation tools
To stand out as an MSP, you should automate as many processes as possible.
Automation makes life easier for MSPs, increasing their productivity and reducing operating costs to focus on other important things like customer support.
Using automation tools allows MSPs to:
• Reduce the time IT consultants spend handling routine, repetitive tasks
• Free up techs for revenue-generating activities
• Reduce the costs for service delivery
Thus, choosing the right automation solution is vital for MSPs businesses, as it can directly impact the company’s results.
Scappman is a 100%-cloud solution that automatically installs all the necessary updates for your clients’ applications. You don’t have to worry about client updates; Scappman will take care of them so that you can focus on other things. For MSPs, we created unique functionality like multi-tenancy and white labelling.
5. Customer retention
In an increasingly competitive managed services market, retaining clients is just as important as finding new ones. It is getting more complex every day as new MSPs emerge and challenge existing MSPs with lower prices for the same service bundles.
What is the tip in this case? Provide additional value to your customers: address their concerns and establish trust through transparent, constant communication.
